Marketing and Tweet

A: Growth
Pro: Social Media is too important/influential to ignore
Con: Social media is growing so rapidly...SO WE WILL WAIT till things settle down.

B: Customer Value
Pro: Foster lasting relationship and provide real value. THATS WHAT SOCIAL media is all about
Con: Cant measure value...activities that cant be measured is not worth doing.

C: Mind Share
Pro: Social media is new.. I would rather wait and see how others take advantage of it and learn from others mistakes
Con: If you take a wait and see approach, you are surrendering valuable mindshare and goodwill to competitors..
D: Conclusion
Pro: We need a comprehensive marketing approach that includes both traditional and Social media..
Con: Traditional marketing has been successful till date..why turn your back to that??